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Privacy Notice

We may update this policy at any time. Please check back regularly to stay informed about any changes outside of scheduled reviews.

About This Privacy Notice

At Luxe Cycle Care, your privacy and the security of your personal information are very important to us. This Privacy Notice explains:

  • What data we collect from you

  • Why we collect it

  • How we use and protect it

  • How you can contact us or exercise your data rights

When we say “Luxe Cycle Care,” we mean the Luxe Cycle Care company and its group. This Privacy Notice applies across our group and all associated websites and services.

Frequently Asked Questions (FAQs)

We understand that sometimes you want quick answers, so here are some of the most common questions about your data and privacy with Luxe Cycle Care.

  • Your personal information may be shared within Luxe Cycle Care group companies.

  • We work with trusted third parties to process your data, some of whom may be outside the European Economic Area (EEA).

  • You have rights over your personal data — how you can exercise those rights is explained below.

  • We send marketing communications only with your consent or as allowed by law, to inform you of offers and products relevant to you.

  • We use your data to show relevant ads on Luxe Cycle Care websites and partner sites.

Contacting Us Regarding Your Data

If you want to contact our Data Protection Officer (DPO), you’ll find their details at the bottom of this notice. Before contacting, please check our FAQs as your question might be answered there.

Your Rights Regarding Personal Data

Accessing your data
You have the right to request a copy of your personal information (called a “Subject Access Request” or SAR). To do this securely, we require proof of identity. We provide a simple, free form to make this request [here].
By law, we have one month to respond, which can be extended to three months in complex cases.

Requesting deletion
You can ask us to delete your personal data (the “right to be forgotten”), but this is not always possible, for example if you have made a purchase, as we need to keep records for legal and business reasons. Data related to transactions is kept for 7 years from your last purchase.
To request deletion, please follow this link [here].
We will respond within one month after verifying your identity.

Correcting your data
If you believe any personal information we hold is incorrect (e.g., wrong vehicle registration or booking details), you have the right to request correction. Submit your request [here].
We will respond within one month after verifying your identity.

Opting out of marketing
Marketing emails and texts include an unsubscribe option at the bottom. You can also request to unsubscribe [here].
Service messages (e.g., reminders, feedback requests) are not marketing messages but you may opt out of all communications if you wish [here].

Requesting CCTV footage
You can request any CCTV footage we have of you from recent visits. We retain CCTV for 30 days only. To request footage, please go [here].
We will respond within one month after verifying your identity.

How We Collect Your Data

We collect your personal information when you interact with Luxe Cycle Care — such as when you:

  • Complete online forms

  • Contact us via phone, email, or chat

  • Make purchases in-store or online

  • Use our services or visit our Autocentres

Personal data includes your name, address, email, phone number, and vehicle registration number.
We do not store your payment card details as we use a secure third-party payment processor.

Who We Share Your Data With

We may share your information within the Luxe Cycle Care group and with trusted third parties who help us provide our products and services, including:

  • Advertising and marketing companies

  • Social media platforms

  • Market research firms

  • Email campaign providers

  • Payment service providers (e.g., Klarna)

  • IT and logistics companies

  • Security and fraud prevention services

  • Customer support centres

  • Competition and promotion administrators

Our Legal Basis for Processing Your Data

We process your personal data based on one or more of the following:

  • Consent — you’ve given us permission

  • Legitimate interests — necessary for business operations balanced with your rights

  • Contract performance — to deliver services/products you ordered

  • Vital interests — to protect life or safety

  • Legal obligations — required by law

How We Use Your Data

We use your personal data to:

  • Provide products and services

  • Improve your shopping and service experience

  • Maintain safety and security

  • Analyze and profile customer trends for better service

  • Contact you regarding services, updates, or marketing

  • Deliver targeted advertising and marketing

Cookies and Online Tracking

We use cookies, including third-party cookies (e.g., Google Analytics), to enhance your experience and show relevant ads. These do not identify you personally unless you provide additional info.
You can manage your cookie preferences through our Cookie Notice.

CCTV and Body-Worn Video

We use CCTV and, in some cases, body-worn video cameras to protect customers, staff, and property, and to investigate incidents.
Footage may be shared with authorities or individuals as appropriate and legally permitted.

Financial and Fraud Information

Payments are processed securely by third-party providers. We do not store full payment card details but keep the last four digits to help prevent fraud.

Sharing Data with Law Enforcement

We may share your data with law enforcement only when required by law, authorized by court order, or necessary to prevent crime or protect life.

International Data Transfers

Some service providers are located outside the EEA. We ensure your data is protected by appropriate safeguards approved by regulators.

Marketing Communications

We send you offers, promotions, and service updates by post, email, SMS, phone, or online advertising, where we have your consent or legitimate interest.
You can update your marketing preferences via your Luxe Cycle Care account.
Please allow up to 48 hours for electronic marketing to stop after opting out; postal marketing may take up to 28 days.

Your Data Protection Rights Summary

  • Right to be informed

  • Right to access

  • Right to rectification

  • Right to erasure (deletion)

  • Right to object

  • Right to restrict processing

  • Right to data portability

  • Right to withdraw consent

To exercise your rights, please submit a request [here]. Valid ID will be required.

Data Retention

We keep your personal data only as long as necessary, generally up to 7 years after your last transaction or relationship with us ends.
For more details, contact our Data Protection Officer.

Data Security

We maintain strong security measures and conduct regular assessments to protect your data’s confidentiality, integrity, and availability. Secure website connections use encryption to keep your information safe.

Contact Us

If you have any questions or concerns about your privacy or this notice, please contact our Data Protection Officer at:

Email: dataprotectionofficer@luxecyclecare.com

If you are not satisfied with our response, you can raise your concern with the relevant supervisory authority:

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